Harry

Building your business involves having a good marketing strategy. When it comes to offline marketing, you need a good commercial printing company to ensure that your marketing materials are consistent, high quality, and project the right image for your company. When it’s time to select a commercial printing company, here are some things to keep […]

A number of studies have shown that personalized direct mail allows small and midsize businesses, as well as large corporations, to achieve significantly higher open and response rates than traditional direct mail. According to the Direct Marketing Association, personalized direct mail has a response rate of between 12% and 15% compared of a 4.4% response