Most companies buy promotional products to market to prospects, clients and event attendees. In fact here at Brumley Printing, we provide thousands of promotional items for our customers. Whether you’re an advertising newbie or a seasoned marketer, you may look at all the various product choices and ask, “Well, how do I pick one?!” Luckily, the Advertising Specialty Institute (ASI) publishes a Global Ad Impressions Study regarding promotional products. In this article, we are going to break down some of the conclusions in the study regarding different promotional product categories. The study results just might help you choose a promotional product for your business needs.
Note: For this study, impressions are calculated by multiplying the length of time owned by how many other people they come in contact with while using said product, by how often the product is used. The more a promotional product is used in public, the higher the number of impressions. The statistics on impressions can help your company choose a promotional product and determine which promotional category will have the most impact and best reflect your brand to your target consumer audience.
Writing Instruments
On average, an item in this category item is kept for 9 months
20% of consumers own more than 10 promotional writing instruments
51% of consumers are more likely to do business with a company that gave a promotional writing instrument
Promotional writing instruments generate 3,000 impressions over their lifetime, costing less than 1/10 of a cent per impression
Bags
On average, this item is kept for 11 months
73% of consumers own at least one promotional bag, with 84% of Baby Boomers owning promotional bags
50% of consumers are more likely to do business with a company that gave a promotional bag
Promotional bags generate 3,300 impressions over their lifetime, costing less than 2/10 of a cent per impression
T-shirts
On average, this category item is kept for 14 months. 63% of promotional t-shirts are kept over a year, and 47% are kept 2+years
80% of consumers own at least one promotional t-shirt, with Millennials owning 5
Promotional t-shirts generate 3,400 impressions over their lifetime, meaning a $7 t-shirt costs only 2/10 of a cent per impression.
Headwear
On average, an item in this category is kept for 10 months, with 63% keeping it due to the attractiveness of the hat
69% of consumers own at least one promotional hat
1/3 of men wear a promotional hat at least once per week
Promotional hats generate 3,400 impressions over their lifetime, costing 3/10 of a cent per impression
Calendars
On average, this item is kept for 1 + years
62% of consumers own at least one promotional calendar
37% of women and 20% of men use promotional calendars daily
31% of Millennials and Gen-Xers consult promotional calendars daily
Promotional calendars generate 850 impressions over their lifetime, costing 3/10 of a cent per impression
USBs
On average, this category is kept for 13 months, with 43% kept for over 2 years
58% of consumers own at least one promotional USB
47% of consumers would give a promotional USB they didn’t want to someone else
Promotional USBs generate 700 impressions over their lifetime, costing 7/10 of a cent per impression
Desk Accessory
On average, an item in this category is kept for 13 months
64% of consumers own at least one promotional desk accessory
56% of owners use their promotional desk accessory weekly or more often
67% of Millennials look more favorably on companies that have given them a promotional desk accessory
Promotional desk accessories generate 1450 impressions over their lifetime, costing 3/10 of a cent per impression
Drinkware
On average, this item is kept for 12 months
78% of consumers own promotional drinkware, with 84% of Baby Boomers owning promotional drinkware
71% of Gen-Xers are more likely to do business with a company that gave promotional drinkware
Promotional drinkware generate 1400 impressions over their lifetime, costing less than 1/2 of a cent per impression
Umbrellas
On average, this category item is kept for 14 months, with 58% keeping them due to the quality of the promotional umbrella
45% of consumers own at least one promotional umbrella
59% of Baby Boomers keep promotional umbrellas for 2+ years
Promotional umbrellas generate 1100 impressions over their lifetime, costing less than 1 cent per impression
Outerwear
On average, this item is kept for 16 months, with 70% keeping promotional outwear for over a year
67% of consumers own promotional outerwear
42% of women wear promotional outerwear weekly
Promotional outerwear generates a whopping 6100 impressions over its lifetime, costing 3/10 of a cent per impression
Polo Shirts
On average, this category is kept for 13 months, with 76% of women keeping promotional polo shirts due to its attractiveness
65% of consumers own promotional polo shirts
Gen-Xers own 3 promotional polo shirts, while Millennials own only 1
Promotional polo shirts generate 2300 impressions over their lifetime, costing 4/10 of a cent per impression
Power Banks
On average, this item is kept for 12 months, with 40% of consumers keeping it for 2+ years
33% of consumers own promotional power banks
41% of owners use the promotional power bank at least once per week
Promotional power banks generate a 900 impressions over their lifetime, costing 1 cent per impression
Did the study help you choose a promotional product for your next marketing effort? Which promotional product category did you select? If you are still unsure, the experts at Brumley Printing in the Greater Fort Worth area can help you choose a promotional product to build your brand. We offer high quality items in all promotional product categories. Call our office at (817) 336-5551, or visit our online store, to get started on your promotional product order today.
Note: For this study, impressions are calculated by multiplying the length of time owned by how many other people they come in contact with while using said product, by how often the product is used. The more a promotional product is used in public, the higher the number of impressions. The statistics on impressions can help your company choose a promotional product and determine which promotional category will have the most impact and best reflect your brand to your target consumer audience.
