Promotional products are a valuable tool for promoting your company. And the good news is that there are plenty to choose from. Stress balls, exercise balls, sun hats, keychains, money clips, umbrellas—trust us when we say a promotional product is available for every budget, style, and need. But with so many options, how do you choose the perfect promotional products for your company and target audience?
That can be a difficult question for many business owners to answer. But don’t worry. Here are a few considerations to help you narrow down and find the right item to order from the promotional product experts at Brumley Printing.
First Things First—Why Invest in Promotional Products?
Promotional products are a top advertising technique employed by companies and organizations across the globe. Why? Beyond spreading goodwill, they are an affordable and highly effective way to build brand recognition by putting your name in front of current and potential clients. Even if you don’t own a business, there are non-business uses for promotional products, such as wedding favors and family reunion keepsakes. They can be given away to market to prospects, clients, and event attendees, and more often than not, they are items that will be used often and for a long time—thus increasing brand recognition, trust, and the chance for new client opportunities.
Clearly, there’s a reason why American businesses alone spend $20 billion each year on promotional products. And, as we said earlier, the list of potential promotional products is seemingly limitless.
- Writing instruments
- Drinkware
- Desk accessories
- Shirts and outwear
- Calendars
- Power banks
- Headwear (hats)
- USBs
- Bags
- Water bottles
- Notepads
- Umbrellas
Did you know: American businesses alone spend $20 billion each year on promotional products.
4 Ways To Narrow Your Promotional Products Search
1. Ask ‘What’s the rush?’
First of all, you need to know how much time you have. Perhaps you have several weeks to make up your mind, or maybe you waited until the last minute to order a fabulous promotional product for an important trade show in three days, and you are in a panic to find something, anything, to present to potential clients.
For those who wait until the last minute or unexpected events pop up, the good news is that plenty of promotional products can be ordered and turned around in as little as 72 hours. Granted, the selection may be more limited, so you might need to be more flexible in choosing your items. There may also be an added rush fee, increasing your upfront costs. But at least you get what you need when you need it.
For those who are ahead of the game, most quality promotional products can be turned around in 1-3 weeks. The benefit here is that you’ll have more choices, possibly at better prices, and you can take your time finding the perfect promotional product to represent your company without the stress of rush fees and quick turnarounds.
2. Ask ‘Who is it for?’
When choosing promotional products consider demographics and characteristics of the audience the product is targeting. For example, are you reaching out to current clients? Are you targeting potential new clients? Is your target audience male or female, younger or older, trendy or classic?
Is this not for business needs, are you trying to thank guests at a wedding or family reunion with a special keepsake?
Knowing the answers to these and many other questions immediately will provide clarity as you try to narrow your search for the perfect promotional products.
3. Ask ‘What is it for?’
If you’re putting on a massive event at an outdoor venue, perhaps you should aim for a large quantity of smaller, less costly items to hand out to current and potential clients. For a trade show, think of something useful like tote bags or water bottles. If it’s a smaller event, or to serve as client or employee gifts, perhaps you can buy fewer promotional products that are larger, more expensive, and meaningful. The bottom line is to consider the event and/or need.
4. Evaluate your priorities or goals for the product
Is budget your biggest concern? Is the quality of materials a deciding factor (E.g., plastic cup or engraved crystal)? Are you more concerned with the category? If you want the promotional product to be kept for a long time for maximum exposure, usefulness and attractiveness are vital considerations. The same applies if you want the product to be cool, fun, and relevant to your industry. Also, remember that the larger the item imprint, the larger your company’s name or logo will appear. For example, a tote bag will have a larger imprint than a pen.
Promotional products are items that will be used often and for a long time—thus increasing brand recognition, trust, and the chance for new client opportunities.
Need a Promotional Products Partner? Brumley Printing Can Help
In summary, choosing the right promotional products to represent your company will benefit your brand by exposing your logo, brand, new product, or new service to new, current, and potential clients. If you need help selecting the best promotional product for your company, contact the helpful experts at Brumley Printing.
Brumley Printing has been helping Fort Worth businesses with their printing and marketing needs for over 30 years. So when you choose Brumley Printing as your print provider, you can be assured of high quality, great value, and a vast selection of paper stocks, project sizes, and print runs. We offer a range of methods to meet your project’s unique needs and demands. Plus, we offer unprecedented service and guidance to every client.
To get started, shop our promotional products store online, give us a call at (817) 336-5551 or contact us.