In today’s business world, infusing corporate gifts into your marketing strategy is more important than ever. After all, the mere act of giving shows you care more about people than what’s in it for you and bottom-line results. Sure, we all must make money and grow professionally. But you also want people to think highly of your brand, what you do for them beyond the products and services you offer, and how you make them feel. Succeed in those three areas, and your clients, staff, partners, and key vendors wouldn’t imagine working with anyone else.
Plus, it feels really good to give! There are many ways to keep clients happy, satisfied, and loyal, but corporate gifts and promotional products have become a must—whether it is a customized bottle of wine, a YETI tumbler, innovative gadgets, event tickets, gift cards, an engraved pen set, an embroidered backpack, or something else in between.
Are You Considering Corporate Gifts for the Following People?
- Existing customers
- Prospects and potential customers
- Business partners
- Employees
- Vendors
- Client or prospect families
- Local businesses
- Nonprofit charities
If you are still on the fence, here are a few ways corporate gifts can boost your marketing strategy.
10 Benefits to Leveraging the Power of Corporate Gifting
From luxurious elegance to affordable fun, corporate gifts that are thoughtful, memorable, and useful provide a seemingly endless list of benefits. Here are just a few:
1. Long-term relationships — It is great that you have so many great clients and employees now. But the goal is to ensure they remain loyal and happy for years to come. Corporate gifts are unexpected surprises that strengthen existing ties with clients, employees, and partners and create sold first impressions with new relationships. This is especially true when done the right way. For instance, giving a gift relevant to the recipient’s business or personal interests shows you pay attention to their needs and creates a bond that will be hard to break.
2. Emotional connections — To piggyback on the first tip, corporate gifts go beyond traditional marketing ploys by creating genuine emotional connections between you and the recipient. In fact, statistics show that 82% of people who receive a corporate gift feel more optimistic about a business after the fact. Their relationship with you is no longer predicated on transactional exchanges. It is about loyalty, trust, and deep connections.
3. Brand awareness — Corporate gifts with your company logo increase brand visibility and recognition. More importantly, they create a sense of belonging and loyalty. This is especially true when the gift is useful (packable puffer jackets, laptop bags, etc.) or constantly on display (notepads, tech gadgets, etc.). Without even thinking about it, your client or employee is a walking billboard for your brand.
4. Maintain connections with customers — In today’s world, staying connected with customers is more challenging than ever due to the ever-evolving online world. Corporate gifts keep companies connected on a human level.
5. Encouraging reciprocity — When you give someone something of value and meaning, they are more inclined to return the favor. In other words, they will do business with you now. Even if they are not ready to make a decision now business-wise, they will refer you, speak well of your brand when with others, and potentially collaborate with you in other areas. And when the time comes that they do have a need, you’ll be the first person they think of.
Statistics show that 82% of people who receive a corporate gift feel more optimistic about a business after the fact.
6. An alternative to poorly performing loyalty programs — While loyalty programs are rising, customer responses have not kept up with the investment. In fact, 77% of transaction-based programs fail in the first two years, and 23% of customers have a negative or nonexistent reaction to loyalty efforts. Meanwhile, corporate gifts can produce a 28% ROI on lapsed customers, and one gifting campaign can result in a 36% increase in referral rates.
7. Differentiate yourself from competitors — Not everyone has the budget or the mindset to involve themselves in corporate gifts. This can become quite the difference-maker in competitive industries if you are perceived as thoughtful, committed to long-term relationships, and not driven by bottom-line results. Corporate gifts help you stand out from competitors and motivate prospects to remember you and choose you first. Surprising and delighting potential clients also shows you will go the extra mile to satisfy them.
8. Boost employee morale — Corporate gifts are not exclusive to existing and potential clients and vendors. They also boost employee morale, job satisfaction, and productivity. For instance, a well-timed gift during the holidays or a reward immediately after completing a significant project gives employees a sense of appreciation and belonging. The bottom line is that employees are more loyal and work harder when they feel appreciated and valued.
9. Helps reduce costs — Marketing efforts can get pretty expensive, especially when focused on several avenues (online marketing, print ads, TV spots, etc.). Corporate gifts don’t traditionally come with the same high costs as other marketing campaigns. In fact, as of October 2021, the average spend on a corporate gift was $125. While that number is a 66% year-over-year increase from 2020, it is still more cost-effective than other marketing efforts.
10. Perfect timing — Corporate gifts can be a significant value-add at specific times of the year, such as holidays, employee milestones, anniversaries, and more.
Corporate gifts can produce a 28% ROI on lapsed customers, and one gifting campaign can result in a 36% increase in referral rates.
Need Fort Worth Corporate Gifts? Turn to Brumley Printing!
Is your company looking for the perfect corporate gift? Brumley Printing can help! Our promotional product experts can assist you in selecting the best gifts for your clients, vendors, and employees. From technical gadgets to apparel and drinkware, there are options for every budget and taste. We hope the information above was helpful and sparked an increased desire to add some extra effort to your marketing strategy.
Brumley Printing has been helping Fort Worth businesses with their printing and marketing needs for over 30 years. We provide high quality services at affordable prices and a range of methods to meet your project’s unique needs and demands. Plus, we offer unprecedented service and guidance to every client. To get started, give us a call at (817) 336-5551 or contact us.
When you choose Brumley Printing as your print provider, be assured that you are getting high-quality and great value.