If you are a business owner in the cosmetic, healthcare, or personal care products space and want to ensure your brand stands out in a crowded marketplace, you may try one or several tried-and-true marketing tactics. For instance, there are countless exclusive promotions and loyalty programs to grab a potential customer’s attention. You can also invest in promotional items, client or vendor gifts, email marketing, designing a unique and memorable logo, and even eye-catching social media campaigns. That said, one of the most effective—and perhaps overlooked—branding strategies for products like yours might be something you haven’t thought of yet: custom packaging.
Custom packaging—even something as simple as custom-designed plastic cosmetic bags with your logo—does more than protect your products. It can significantly enhance your marketing impact and improve brand perception. If nothing else, buyers deserve that feel-good moment of being handed a thoughtfully designed box, bag, or wrapper. By taking that extra step, you are saying, “You are important to us. Thank you for your business.”
Are You Leveraging These and Other Traditional Packaging Options?
- Cardboard boxes
- Paper bags
- Tote bags
- Wrappers
- Plastic containers
- Fabric pouches
- Sleeves for boxes or bottles
The Power of Custom Packaging
Custom printing projects are becoming increasingly popular, especially among small business owners, marketers, and entrepreneurs interested in going beyond the norm for brand merchandising. This is true for packaging as well. At the end of the day, wrapping or boxing up your product with generic packaging does not cut it anymore.
It is essential to give your brand some extra oomph to show current and future customers that you have thought of the little things and are committed to creating an experience that lasts long after the initial purchase. For our friends in the cosmetic, healthcare, and personal care products space, 72% of your consumers say packaging design influences their purchasing decisions. Furthermore, products wrapped in unique, high-quality packaging are 30% more likely to attract new customers and improve brand perception. Additionally, 61% of shoppers are willing to pay more for products with premium, custom packaging versus a standard box or tote bag.
Thus, custom packaging printing is a key strategy for standing out in competitive markets and boosting sales.
In the cosmetic, healthcare, and personal care products space, 72% of your consumers say packaging design influences their purchasing decisions.
8 Good Reasons To Switch To Custom Packaging
1. Custom packaging boosts brand recognition
Beyond offering the best products and services, your goal should be to ensure customers remember and connect with your brand from the moment they see it. From there, you want them to leave with a lasting impression they will remember and want to engage with again. A well-designed, visually appealing box, bag, or wrapper personalized with your logo, colors, style, and unique personality instantly communicates your identity.
2. Elevates the “unboxing” or “unwrapping” experience
As we said earlier, there is something special about being able to unbox or unwrap something you just bought. People will literally take videos or photos of themselves unboxing something they are excited about and post them to social media. While that might sound silly, this is a free promotion opportunity for your business. Not to mention, any client willing to go to those lengths is likely a customer for life.
3. Differentiates your products
Many companies make lotions and soaps. But placing those items in custom packaging that no one else has offers an immediate edge on every store shelf and e-commerce platform. It allows you to design packaging that reflects your product’s unique value and resonates with your target audience.
4. Your commitment to quality stands out
Custom packaging tells your customers that you care about the details. It conveys professionalism and quality, which can enhance customer trust and loyalty. Whether it is a sleek design for a luxury product or eco-friendly materials for a sustainable brand, your custom packaging speaks volumes about your business values.
5. Supports your marketing efforts
Again, there are many marketing options out there to help you stand out in a crowded marketplace. Truthfully, you should take advantage of as many of them as possible. But never underestimate the power custom packaging can have as an additional option in your marketing toolkit. Every aspect of your packaging can be customized to engage with your audience, increase brand recognition, attract attention at point of purchase, and drive results.
6. Aligns with eco-friendly initiatives
Custom packaging printing allows you to choose sustainable materials beyond the traditional options that might be cheaper and easily attainable. This approach to packaging appeals to environmentally conscious customers who want to build trust and goodwill and highlights your commitment to sustainability.
Products wrapped in unique, high-quality packaging are 30% more likely to attract new customers and improve brand perception.
7. Protects products better
Custom packaging also allows you to design boxes, bags, wrappers, etc., to fit your products perfectly. This reduces the risk of shipping damage, is better for shipping, and ensures your brand always has a professional appearance.
8. Heightened value perception
Custom packaging elevates the products inside the box or wrapper, creating a perception that those items are more valuable and carry a more significant weight than similar products from other vendors. At the end of the day, many customers are looking for an elevated experience, service, and product. If packaging can help elevate your products and create an aura of exclusivity, we suggest you take advantage.
61% of shoppers are willing to pay more for products with premium, custom packaging versus a standard box or tote bag.
For an Experienced Custom Fort Worth Print Shop Turn to Brumley Printing
Custom printing projects such as custom packaging printing are a great way to show off your creativity, create brand awareness, and connect with your audience in relatable and relational ways. People often underestimate the value of custom packaging, but the statistics don’t lie. More often than not, consumers say packaging design influences their purchasing decisions—even going so far as to convince them to spend more money. This is great news for you, ensuring that you will be more likely to attract new customers and improve brand perception. But none of this can happen without partnering with the right commercial printer.
Ready to make your next custom printing project a success? Start planning today, and watch your brand leave a lasting impression! Brumley Printing’s experts can assist you in selecting the right custom packaging to meet your needs. There are options for every budget and taste. We hope the information above was helpful and sparked an increased desire to add some extra effort to your marketing strategy.
Brumley Printing has been helping Fort Worth businesses with their printing and marketing needs for over 30 years.. We provide quality services at competitive prices and offer unprecedented service and guidance to every client. To get started, give us a call at (817) 336-5551 or contact us.
When you choose Brumley Printing as your print provider, you can be assured of high quality and great value. We offer a range of methods to meet your project’s unique needs and demands. Plus, we offer unprecedented service and guidance to every client.